Amplitude vs. Google Analytics 4: Which Is Right for Your Growth Team?
GA4 is free and already installed on most sites. Amplitude costs money and requires setup. So why do serious growth teams keep choosing Amplitude? This…
Read post →From the team at Adasight
Practical writing on growth analytics, experimentation, and data-driven growth teams.
GA4 is free and already installed on most sites. Amplitude costs money and requires setup. So why do serious growth teams keep choosing Amplitude? This…
Read post →Mixpanel and Amplitude are the two most widely used product analytics tools, and the honest answer to 'which is better' is: it depends on what questions you're…
Read post →Activation rate is the percentage of new users who reach your product's defined 'aha moment' within a given time window — typically 7 or 14 days after signup.…
Read post →The north star metric concept is widely discussed and frequently misapplied. Most companies either pick a metric that's too easy to move (like 'visits' or…
Read post →The debate between Bayesian and frequentist A/B testing isn't just academic — it shapes how you interpret results, how long you run experiments, and how…
Read post →Bad event tracking is the most common reason product analytics fails — not bad tools, not bad dashboards, but a messy, inconsistent event stream that makes…
Read post →Net Revenue Retention is the single metric most correlated with SaaS company valuation multiples, and it's the one metric that product and customer success…
Read post →Feature flags and A/B tests are often conflated — both involve showing different experiences to different users. But they solve fundamentally different…
Read post →Time to value (TTV) is the elapsed time between a user's first contact with your product and the moment they experience meaningful value from it. It's one of…
Read post →Product-led growth companies use their product as the primary acquisition, activation, and expansion engine — which means their analytics needs are…
Read post →Amplitude and Heap represent two fundamentally different philosophies about how to instrument product analytics. Amplitude requires you to define and…
Read post →Most growth teams have more experiment ideas than they have traffic or engineering bandwidth to run them. Prioritization frameworks prevent the loudest voice…
Read post →Your analytics is only as good as the events feeding it. A poorly designed event taxonomy — inconsistent naming, missing properties, unclear definitions —…
Read post →PostHog has emerged as the most credible open-source alternative to Amplitude and Mixpanel, combining product analytics, session replay, feature flags, and A/B…
Read post →Cohort analysis is one of the most powerful tools in growth analytics — and one of the most misunderstood. It reveals patterns that aggregate metrics…
Read post →A good growth dashboard doesn't show everything — it shows the right things. This walkthrough covers how to build an Amplitude dashboard that your whole growth…
Read post →After working with dozens of growth teams on their experimentation programs, there's a pattern: most experiment failures aren't caused by bad ideas. They're…
Read post →The decision to hire a growth analytics consultant is usually made in one of two situations: something is broken and you don't know why, or something needs to…
Read post →By the time a SaaS customer churns, the decision was made weeks or months ago. The cancellation is just the administrative act. Product analytics lets you…
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